Find Your Music Team

Aug 31, 2026

Have you noticed how often you see the words “For You”?

They’re there when we open social media, choose something to watch or look for something new to listen to. We barely notice them anymore. We simply start scrolling through what has been selected, suggested or recommended “for us”.

To be fair, some of those recommendations are remarkably good. I’ve discovered books, programs, people and ideas I might never have found on my own. Sometimes it feels as though whoever, or whatever, is doing the recommending knows me rather well.

We have access to more information, ideas and possibilities than any generation before us, and in that lies an interesting contradiction. We could look almost anywhere, yet increasingly, when we set out to explore, someone points us towards where to look.

Now, this is not necessarily a bad thing. There is far too much out there for any of us to navigate alone, and recommendations help us find our way through it. Trends show us what other people are interested in. Experts help us learn. Friends introduce us to things they love. All of that can broaden our world.

But I wonder whether we also need to remember to look up now and again and scan the horizon for ourselves.

Because there’s something interesting about exploration. Part of its value lies in not always knowing what we’re going to find. We can stumble across something unexpected, become curious about something we know nothing about or discover that we enjoy something we would never have thought to search for.

If we’re always being shown more of what we already like, our world can become surprisingly narrow without us ever intending it to.

And I think there’s a bigger question here than what appears on our screens.

We’re constantly exposed to what other people are watching, doing, trying, talking about and recommending. Some of it will be useful. Some will be fun. Some may introduce us to possibilities we haven’t considered before.

But perhaps the important thing is to remain curious enough to explore beyond what is put in front of us, and self-aware enough to notice what genuinely captures our attention when we do.

So yes, I’m interested in what’s trending. I want to know what people are talking about and what new ideas are emerging. I want to listen, learn, experiment and sometimes simply join in because something looks like fun.

I just don’t want that to be the only place I look.

Maybe every now and again, we need to lift our eyes from what has been chosen “for us” and scan the horizon for ourselves.

Because somewhere amongst everything that is trending is a much more interesting question:

What’s trending for you